This project was the follow-up competition to the Aida Design Challenge, in which I won the poster competition. However, for this competition the Royal Opera House wanted a marketing strategy aimed at a particular target audience.

My solution was to create a campaign aimed at a younger audience and the current clientele. One solution was to create a Holographic Opera event to help lift the 'posh' stereotype of Opera and make it more appealing to the masses through the latest technology. The posters, flyers and merchandise were Aurasma-Enabled to allow people to view the promotional trailer and purchase tickets via the use of Augmented Reality. Also proposed was the notion of charity events relating to the opera.